We are one of the well-established coffee filter paper manufacturers in China and serve as an OEM supplier for many well-known global companies. Our factory covers an area of 12,000 square meters, employs over 170 staff, and is supported by a strong R&D team. With 38 production lines operating simultaneously, our monthly production capacity reaches 1,500,000 pieces, and our annual output exceeds 200 tons.
PURE coffee filter paper is made from food-grade wood pulp, offering excellent paper quality with uniform texture. It is both healthy and environmentally friendly.
We adhere to certification standards set by authoritative bodies in Europe and the United States, such as LFGB, FSC, FDA, ISO9001, and SGS. Our operations integrate raw material procurement, design, testing, production, sales, and customer service to meet the needs of clients who value innovation, diversity, and differentiation in paper products.
We provide professional, comprehensive solutions to over 500 clients worldwide. In addition to wholesale services for small businesses, we also offer customized branding and packaging design services.

Where We Started

We started in a small workshop in Guangdong. The founder, Lin Zhaohui, is the head of a few factories now. His family has been involved in the food paper industry since the 1990s, and after years of hard work, the family business gradually gained local recognition. Over the years, the company’s products have reached many countries and regions around the world, attracting buyers from all over.
Lin Zhaohui grew up learning about business under the guidance of his father and grandfather. During his university years, he developed a love for coffee. At that time, coffee shops were rare in Guangdong, so he had to learn how to brew coffee himself. Slowly, he discovered that using different filters could change the flavor of coffee. This intrigued him and led him to think about how to create filter paper specifically for coffee fans.

What We Did
We realized that many of the well-known international coffee paper filters come from Japan and Europe. With this in mind, we started learning from the products of each brand and trace them back to the source—the wood used to make the filters—just to restore the original flavor of the coffee beans. In 2018, we founded PURE and added several production lines dedicated to making coffee filter paper in the factory. Initially, things weren’t smooth. When we presented our ideas to people who are able to support us, we received many opposition. They thought it was an immature plan and refused to help. So we realized that the remaining journey can only be accomplished by ourselves. After two years of struggling, everything fell into place.
As you can imagine, we have very high standards for the quality of our filter paper. This is why we have always been committed to tracing the origin of our products. From raw materials to the processing technology, we are determined to do it better. We are grateful for the support of international customers who find our products cost-effective and highly reliable. As a company with a mature processing background, we consistently maintain product quality standards and meet the requirements of markets in Europe, Asia, the Americas, the Middle East, Africa and more.
Good-quality products are the main factor that sets us apart from our competitors; food safety is our top priority. All our products have been certified by internationally recognized testing laboratories, ensuring peace of mind for our customers.Now we hold a number of international certifications and meet multiple international requirements, such as ISO, SEDEX, FDA, FSC, and SGS.In the future, we will continue to meet the needs of various types of clients.

Our Faith

We deeply understand that even the smallest decisions can have an impact, and we are grateful for the opportunities and challenges we have faced along the way.
The lessons from both successes and failures have made us admire the process, guiding us to do the right things.
Although the future is uncertain, we must act boldly, break traditional thought patterns, and challenge the status quo. When you dare to venture into attempts that may fail, meaningful results will emerge.